Short & Simple Title
JS Consulting was founded by Jennifer Spencer after spending over twelve years of her career building and executing marketing strategies across luxury, specialty and mass retail. She has extensive experience on both the agency and client side, having worked in senior level marketing roles for well-known Canadian and international companies including TBWA\Toronto, Grip Limited, Sears Canada, Holt Renfrew, Danier Leather, and The Body Shop.
Jennifer has a consistent track record of turning customer insights into holistic marketing plans ensuring flawless execution across multiple channels and touch points. Her reputation as a successful people leader managing and coaching up to 25 people and external agencies allow her to provide best-in-class consulting services to her clients.
Retail is a fast-paced business that is rapidly changing. More than ever before, shifts in consumer behaviours are putting increasing demands on the retail experience.
JS Consulting understands that innovation is at the heart of customer experience. We help brands develop customer-focussed strategies and create memorable shopping experiences that achieve business objectives, drive traffic and retain and attract new audiences.
Marketing Strategy and Brand Transformation
We build marketing strategies that define your unique value proposition to differentiate yourself amongst your competition, whether you're launching a new brand, re-branding an existing product or service or expanding into new markets.
Content and Social Strategy
We build targeted content and social strategies that speak to your customers motivations in order to generate leads, engage existing customers and targeted audiences, and increase sales.
We identify, negotiate and execute the right brand partners to optimize your brand, expand your customer base and increase your brand value to create a win-win for both parties.
Building Immersive In-Store Retail Experiences & Activations
We guide brands in creating engaging, seamless and memorable shopping experiences and customer activations to increase sales and foot traffic whether you're launching a new store concept, re-branding existing locations, or expanding into new markets.
Customer Journey Mapping
We leverage customer insights to build a customer journey map for your brand to understand and improve the customer experience and support you in creating a customer focussed marketing and communications plan.
Customer Loyalty Marketing
We develop marketing programs and action plans to increase customer retention and engagement in alignment with overall brand objectives.
"Our job is to make change. Our job is to connect with people, to interact with them in a way that leaves them better than we found them."